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ITC Sunfeast Yippee wishes MS Dhoni with a digital mosaic

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Using # MSDBirthdayWithYiPPee, fans from across the country submit their pictures to be a part of the special present by Sunfeast Yippee

Instant noodles brand, Sunfeast Yippee has released a digital collage of its brand ambassador Mahendra Singh Dhoni on his birthday. It has initiated a week-long activity on its social media platforms. Dhoni fans are encouraged to share pictures with YiPPee! on their personal social media profiles, along with a special message using #MSDBirthdayWithYiPPee.

Campaign :- # MSDBirthdayWithYiPPee

Sunfeast Yippee leveraged digital as a platform to celebrate Dhoni’s birthday with the campaign message as MSDBirthdayWithYiPPee and enabled his fans to make it a special one for him at a time when social distancing is the norm and venturing out is not advisable. The mosaic is an appropriate illustration of Dhoni’s ever-smiling and positive persona and celebrates the relationship between the cricketer and his ardent fans, the company said in a press statement.

“The overwhelming response that our activity (#MSDBirthdayWithYiPPee) received within hours of its launch is a testimony to the adulation and fan following that MS Dhoni has across the country. We are encouraged by the tremendous support from the fans which enabled us to create a special birthday present for MS Dhoni. The entire Yippee team wishes Dhoni a prosperous and fulfilling year and a long innings ahead,” ITC Foods spokesperson added.

Source :- BRAND EQUITY

Join with #MSDBirthdayWithYiPPee

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