A brand is an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes of the customer.
Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a
the lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.
Many companies believe that there is often little to differentiate between several types of products in the 21st century, and therefore branding is one of a few remaining forms of product differentiation.
Source :- Wikipedia – Brand